Apex Combat MMA
Sleaford's Premier Combat Sports Facility
Outcome: Increased enquiries, better informed visitors, and a website that makes a statement from the first load.
We transformed a strong gym with a growing reputation into a powerful digital presence that truly reflects its intensity, professionalism, and community bringing high quality website design to Sleaford.
"The loading screen into the website was a real wow moment I've had many people mention how impressive it is as soon as the page opens."
Daryl Grant, Owner
Our Mission at Delaney Industries
Apex Combat MMA had already built something special on the mats. Our job was to bring that same energy online moving the brand beyond social media and into a high-performance website that clearly communicates who the gym is for, what it offers, and why it stands out from every other combat sports facility in the area.
Clarity
Making classes, schedules, and training paths instantly understandable
Credibility
Positioning Apex as a serious, high-quality training facility
Conversion
Guiding visitors effortlessly toward booking, contacting, or visiting
Performance
Delivering a blazingly fast, mobile-first experience
We didn't just design a website. We built a foundation for growth, marketing, and long-term visibility. By combining strong visual impact with clear structure and real world understanding of the MMA space, the result is a site that makes a statement the moment it loads and continues to work hard behind the scenes every day.
Structure & Usability
How the website guides visitors and presents information.
How do you feel about the way the website breaks down your classes and training options?
"I think the website does a fantastic job of showing classes and training."
Has the simplified navigation made it easier for new visitors to understand what you offer quickly?
"Yes, all relevant information is easily found for visitors."
Does the layout guide potential members toward contacting you or visiting the gym?
"Yes, it does a great job of showing that we're a gym for all levels and experience."
How important was it to have key information accessible in just a few clicks?
"This was very important."
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The Wow Factor
Creating a visual experience that captures attention and builds credibility.
Defining Moment
"The loading screen into the website was a real wow moment I've had many people mention how impressive it is as soon as the page opens."
On the first impression
Does the website visually represent the energy and professionalism of Apex Combat MMA?
"Yes. I'm really impressed with how the website looks and how well it reflects the energy of the club."
Were there any specific visual elements that stood out to you during the design process?
"The loading screen into the website was a real wow moment I've had many people mention how impressive it is as soon as the page opens."
How satisfied are you with the colour scheme, typography, and overall visual quality of the site?
"Very satisfied."
Performance on Every Device
How the site performs for mobile users who discover Apex on-the-go.
How well does the website perform on mobile devices for users on the go?
"Excellent. It is a really smooth and impressive experience on mobile."
Have you noticed improved engagement from mobile visitors since launch?
"We've definitely had more enquiries via the website, especially via mobile, with the chat feature being particularly helpful."
Measurable Success
The tangible business outcomes since launching the new website.
Key Outcome
"We've definitely had more enquiries via the website, especially via mobile, with the chat feature being particularly helpful."
On measurable business impact
Have you noticed an increase in enquiries or new member interest since the site went live?
"Yes, we've definitely had more enquiries from website visitors."
Do visitors seem better informed when they contact you or visit the gym in person?
"Yes, we've seen visitors feel more comfortable and confident signing up to the gym. They know exactly what to expect, meaning they come in with greater trust in us."
Has the website helped position Apex Combat MMA as the top choice in the local area?
"I believe so. When compared to other gyms, I genuinely think our website stands out not only locally, but potentially nationally."
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Working Together
The collaborative experience of building Apex's digital presence.
How would you describe the overall experience working with Delaney Industries?
"Very straightforward and thoroughly enjoyable."
Did the Discovery Process help clarify your goals and priorities for the project?
"Yes. I felt very involved throughout, and the Discovery Process was particularly valuable. It showed how much effort went into understanding our gym, our members, and what we stand for."
Were you kept informed and involved throughout the project? Did you feel like a collaborator?
"Yes, absolutely. I felt actively involved and always knew what was happening."
Would you recommend Delaney Industries to other businesses?
"Yes, no hesitation."
Based in Sleaford, Lincolnshire
Apex Combat MMA serves the local community from their state-of-the-art facility in Sleaford.
Apex Combat MMA
Unit 1a, 2-3 Woodbridge Road
Sleaford, Lincolnshire
NG34 7EW
England, United Kingdom
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