Doha's Premier Boxing & Performance Gym
Outcome: Elevated digital brand and a website that shows and sells not just explains.
Stargate Performance Centre is Qatar's only public performance gym offering boxing academies, small group personal training, sport science-backed performance programmes, injury rehabilitation, and open gym. With a premium facility and UK-trained coaching staff, they needed a digital presence that matched their ambition and made every service instantly accessible to the right audience.
“Our old website just explained what we do. This shows and sells what we do.”
Stargate Performance Centre
Services We Brought to Life
Boxing Academy
Junior (7-17) & Adult Classes
Small Group Personal Training
2-5 Person Tailored Programming
Performance Training
Sport Science-Backed Conditioning
Injury Rehabilitation
S&C-Based Recovery Programmes
Open Gym Access
Flexible Hours & Pro-Grade Equipment
All clearly presented. All easy to find.
Common questions from sports facilities and gyms about website design, answered from our real work with Stargate Performance Centre.
A high-performing gym website needs more than a list of services. It needs clear service architecture so visitors instantly find what is relevant to them, strong visual branding that reflects the energy and quality of your facility, pricing and booking pathways that remove friction, and a design that actively sells rather than just explains. We built exactly this for Stargate Performance Centre in Doha, Qatar.
The key is clear user journey design organising services by audience and goal so each visitor quickly reaches what is relevant to them. For Stargate, which offers boxing academies, small group PT, performance training, injury rehabilitation, and open gym, we designed a navigation and layout structure that makes every service instantly accessible without overwhelming the visitor.
A gym website that converts does not just explain what you do it shows it. Professional visual design, clear service benefits, social proof, and prominent calls-to-action guide visitors from interest to enquiry. As Stargate Performance Centre put it: 'Our old website just explained what we do. This shows and sells what we do.'
For premium sports facilities, branding is the first impression that determines whether a prospect becomes a member. Facilities that invest in professional branding consistent visual identity, typography, and design language position themselves as elite, justify higher pricing, and attract the right clientele. Stargate Performance Centre described the result as 'a different level' compared to their previous digital presence.
If your current website explains what you do but does not sell it, we can change that. Get in touch to discuss a website that works as hard as your facility does.
Stargate Performance Centre had an elite offering but a digital presence that was not doing it justice explaining rather than selling, and struggling to serve multiple audiences at once.
The Core Problem
“Our old website just explained what we do. This shows and sells what we do.”
Stargate Performance Centre, on their previous website
With boxing academies, small group PT, performance training, injury rehab, and open gym, the challenge was creating a structure where each audience junior athletes, competitive boxers, general fitness members, and rehabilitation clients could all find exactly what they needed without friction.
Stargate is Qatar's only public performance gym with 100% qualified, UK-trained coaches. Their existing digital presence did not communicate the elite positioning of the facility or justify the premium they offer.
The old website read as an information page rather than a conversion tool. Visitors could read about the services but were not guided toward taking action no clear journey from discovery to enquiry.
Operating in Doha, Qatar with UK-trained staff, Stargate attracts an international membership. The new website needed to convey professionalism and quality that resonates with a globally-minded, sport-serious audience.
Every design decision was made to serve both the brand and the visitor ensuring Stargate looked the part and every service was easy to reach.
Immediate Reaction
“Wow bro we are all super impressed. This is amazing, honestly amazing. That is just a different level.”
On first review with the full Stargate team
“They've managed to create a design for our customers to easily find and access all the necessary information with a slick design. It does not matter whether someone is a junior boxer, a competitive athlete, or someone coming back from injury the website takes them where they need to go.”
“Delaney Industries has elevated our digital image and branding to another level. The new visual identity reflects the quality and seriousness of what we do. We are Qatar's only public performance gym now the website actually communicates that.”
“Super flexible and efficient. Changes and tweaks are made very quickly and they elevate your branding and allow your company to stand out. It never felt like a slow or difficult process they understood what we needed and delivered it.”
A design that immediately communicates elite performance matching the standard of the facility itself
Every service accessible in seconds regardless of what the visitor is looking for
Clear calls-to-action and member pathways that guide visitors from interest to joining
We integrated Stargate's Glofox gym management software directly into their website so members can view the class calendar and book sessions without ever leaving the site.
Glofox powers Stargate's class scheduling, membership management, and bookings. We embed the Glofox widget as an iframe directly on the website so members can view the live class calendar and book sessions without ever leaving the page, keeping the brand experience intact from first visit through to booking confirmation.
Live class schedule displayed on the website, always up to date
Members book through the Glofox widget embedded directly on the page
Calendar styling matched to the website design for a seamless feel
Works across boxing classes, SGPT sessions, and performance programmes
Boxing Academy
06:30 · Junior
Small Group PT
09:00 · Adult
Performance
12:00 · Advanced
Boxing Adults
17:30 · Beginner
Open Gym
19:00 · All Levels
The Glofox widget is embedded as an iframe directly on the Stargate website so members browse the class schedule and book sessions without ever leaving the page.
The calendar pulls live data directly from Glofox class changes, cancellations, and new sessions appear on the website automatically.
The Glofox iframe widget is configured and styled to sit seamlessly within the Stargate brand, keeping the premium look and feel intact right through to booking confirmation.
Glofox is one of many platforms we connect to. Whether your gym or facility runs on Mindbody, TeamUp, Wodify, ClubRight, or a bespoke booking system, we embed it seamlessly into your website so your members get a unified experience and you never have to manage two disconnected systems.
Glofox
LiveGym & class management
Mindbody
Booking & scheduling
TeamUp
Class & member management
Custom Systems
Bespoke integrations built to order
Using a different platform? Get in touch if it has an API or embed option, we can connect it.
If visitors leave without enquiring, the problem is usually the website not the facility. We build sports and fitness websites that actively convert visitors into members.
From the moment the team reviewed the new website together, the reaction said everything.
Team Reaction
“I was just reviewing it with my team wow bro, we are all super impressed. This is amazing, honestly amazing. That is just a different level.”
Stargate Performance Centre
The website now positions Stargate as the elite facility they are visually on par with international performance centres.
Five distinct service lines all clearly presented and accessible in seconds, for every type of visitor.
The website actively guides visitors toward membership and enquiry rather than simply listing what the gym offers.
Changes and tweaks turned around quickly throughout the project no delays, no back-and-forth friction.
A visual identity that sets Stargate apart as Qatar's only public performance gym, the brand now reflects that unique position.
The client reviewed the finished website with their full team the reaction was unanimous and immediate.
Straight from the Stargate Performance Centre team on what it was like from start to finish.
“Delaney Industries has elevated our digital image and branding to another level. As we hold a wide variety of services, they've managed to create a design for our customers to easily find and access all the necessary information with a slick design.
I would recommend them highly! Super flexible and efficient. Changes and tweaks are made very quickly and they elevate your branding and allow your company to stand out.
I was just reviewing it with my team wow bro, we are all super impressed. Our old website just explained what we do. This shows and sells what we do.
This is amazing, honestly amazing. That is just a different level.”
Stargate Performance Centre
Doha, Qatar
“Elevated our digital image and branding to another level.”
On brand impact
“Our old website just explained what we do. This shows and sells what we do.”
On the transformation
“Super flexible and efficient. Changes and tweaks are made very quickly.”
On working together
“This is amazing, honestly amazing. That is just a different level.”
On the finished result
The Delaney Industries services that elevated Stargate Performance Centre's digital presence.
Premium websites built to show and sell elevating brands, making services easy to find, and converting visitors into members.
Explore ServiceThird-party integrations and embedded widgets connecting your gym management software directly into your website for a seamless member experience.
Explore ServiceWhether you run a boxing gym, performance centre, martial arts academy, or any sports facility if your website is not working as hard as you are, let's change that.